3 Types of Loyalty Programs

Article by Megan Grosso

Want to reward loyal customers but not sure where to start? Here’s a few ideas on how to get started.

  • Refer a friend

Create a referral form for your customer to refer to their friend / family. If you reward the customer, they're more likely to keep referring!

  • Loyalty card

If your product / service is something that is frequently bought, like a coffee, you can create a loyalty card where their 10th purchase is free. You can easily set this up with a business card size, find templates online and buy a stamp.

  • Points program

Reward customers on how much they’ve spent with you. Like a boots advantage card, you can reward customers with a certain amount of points based on their spend e.g. 1 point every £1 spent, and once they get to a certain amount, you'll send them a voucher.

Whichever loyalty program you choose, always remember to factor this into your pricing as a 10% discount means 10% less gross profit!

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